How to install google analytics on shopify?

Also, how do I install Google Analytics 4 on Shopify? Steps to implement the Google Analytics 4 tracking code in Shopify. Step-1: Log in to your Shopify account. Step-2: From the left-hand menu, select ‘Online store’, which is under the ‘Sales channels’. Step-3: Select ‘Themes’ from the options available under ‘Online store’.

Moreover, how do I add Google Analytics to Shopify 2021?

Correspondingly, how do I enable Google Analytics on Shopify?

1. From your Shopify admin, go to Online store > Preferences.
2. In the Google Analytics section, check Use Enhanced Ecommerce.
3. Click Save.
4. In your Google Analytics account, click Admin.
5. In the View column, click Ecommerce Settings.
6. Click the Enable Enhanced Ecommerce Reporting toggle to turn it from OFF to ON.

In this regard, can you put Google Analytics on a Shopify website? Shopify analytics reports are really robust and accessible. Adding Google Analytics to your Shopify store is free and is the first step to creating a data-driven strategy for your ecommerce store.First, open your Google Analytics, go to Admin, click Tracking info and copy your Tracking ID (the number that starts with UA-). Then, open your Shopify admin, click Online store and go to Preferences. Paste your Tracking ID in the box for Google Analytics, and you’re done.

Is Shopify analytics the same as Google Analytics?

Track Total Sessions vs. Shopify allows you to track your total pageviews, but Google Analytics provides more accurate information by distinguishing regular and unique pageviews.

How do I set up Google Analytics for ecommerce?

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the view you want.
3. In the VIEW column, click Ecommerce Settings.
4. Set Enable Ecommerce to ON.
5. Click Save.

Do you have to pay for Google Analytics?

Google Analytics is what they call a “freemium” service, meaning that small businesses can use the service without paying a monthly charge, but if you want more advanced features or the ability to do more with the service, there is a recurring fee.

How do I add Google Analytics to my website?

Go to google.com/analytics. To create an account, click Get started today. If you already have a Google Analytics account, click Sign in to Analytics. Set up Analytics on your website and/or app.

Does Shopify support Google Analytics 4?

The way you set up Google Analytics 4 on Shopify will depend on the version of Shopify you’re using. If you’re using Shopify Plus, then you can install the tracking code (or Google Tag Manager) on all of the pages of your Shopify store, including the checkout pages.

How do I check my traffic on Shopify?

From the Home screen of the Shopify app, tap Live or swipe the graphs to the right. Tap See Live View.

Where do I get Google Analytics code?

Universal Analytics Click the ‘Admin’ tab. In the left-hand column, click Tracking Info. Click ‘Tracking Code’ Your code will be available here.

Where do I paste Google Analytics code Shopify?

What does Shopify use for analytics?

Behavior reports are one of the most useful tools you have at your disposal when it comes to Shopify Analytics. Use Shopify’s behavior reports to see how: Your online store conversions have changed over time.

How do I add Google search console to Shopify?

Go to the Google Search Console area and click Link Search Console. Click Edit. Click Add and add the primary site from your Google Search Console account (needs to be the same URL in both Google Analytics & Search Console) Select the preferred View and enable.

How does Google Analytics track Shopify conversions?

From your Shopify Admin Dashboard, open Sales Channels > Online Store > Preferences, then scroll down to Google Analytics, then check use Enhanced Ecommerce” to turn on eCommerce tracking from Shopify part.

How do I create a Google Analytics account?

1. Step 1: Set up Google Tag Manager.
2. Step 2: Create Google Analytics account.
3. Step 3: Set up analytics tag with Google Tag Manager.
4. Step 4: Set up goals.
5. Step 5: Link to Google Search Console.

Should I use Google Analytics 4?

While it might be intimidating and hard to use, it’s clear that GA4 is the future of Analytics, and you should be prepared for that. That said, there’s no reason you can’t run a Universal Analytics property at the same time to get all the benefits of both. In fact, we recommend running both!

Is Google Analytics better than Shopify?

The ecommerce data in Google Analytics, by contrast, is at best an approximation of your sales data. Therefore, to find metrics like average order value or new and returning customers, you should use Shopify, not Google Analytics. There are several advantages to doing so.

Is Shopify tracking accurate?

Some days, tracking is accurate and shows total conversions and correct conversion values. Other days, conversions are way off and would only count 40%-60% of the total conversions. Looking at the Shopify orders, it shows none of them were organic conversions.

Why is there a discrepancy between Google Analytics and Shopify?

The use of ad blockers, VPNs, or private browsers may also bypass Google Analytics, resulting in data discrepancy between Google Analytics and Shopify. A user can very easily prevent Google Analytics from being triggered to collect data with an ad blocker.

How does Google Analytics work with ecommerce?

Ecommerce Tracking is a feature of Google Analytics that tracks shopping activity on your website. You can use it to track and analyze transaction data, revenue, products you’ve sold, and more. Ecommerce data in Google Analytics will give you specific insights into: Products with a high (or low) number of sales.

Can Google Analytics track sales?

Can Google Analytics track sales? Yes: you can track sales by activating ecommerce tracking in your Google Analytics account. After adding ecommerce schema via code snippet or plugin, you can view transaction and sales reports like total revenue, goal conversion rate, and average order value.

How do I set up ecommerce tracking in Google Analytics 4?

Is Google Analytics free vs paid?

The standard version of Google Analytics is free of cost whereas the premium version, Google Analytics 360 is the paid version. For those of you searching for the cost of this data analytics tool, the Google Analytics 360 pricing is tier-based.